# Messages & credits

**What placeholders can I use in templates?**
E.g. `%NAME%`, `%BUSINESS_NAME%`, `%DATE_LONG%`, `%SERVICE%`, `%STAFF%`, `%LINK%`. (6.1)

**I used up my SMS/Email allowance — now what?**
Buy **credits** (they never expire) on the Subscriptions page; they're used after the allowance. (6.3)